If you’re going to have a big event management companies , you want to make sure that a lot of people are going to it. However, there are still some event planners that do not know how to market their events really well.
You see, even if you made sure that the decorations, the equipment, and the VIPs or performers are going to be a blockbuster hit, it will all be for naught if the majority of the people will not come.
So, how do you make sure that a sizable number of the populace will go to your event? The answer is really simple, and that is using promotional materials. You’ve got to know how to promote an event to make sure that the public will be aware that such occasions do exist.
You could hire a graphic designer that will take care of the design and other promotional materials. The final output should reflect the theme of the event so that people will know what it is all about. However, using physical promotional props will not lift the event into stardom; you actually need to do it online as well.
There are many people who are using the internet now and thanks to smartphones, the use of online promotional tools is a must these days. Therefore, how can you promote your event online? Luckily for you, I just happen to have the tips that will make sure the occasion is going to be jam-packed!
1. Use Facebook
Facebook is arguably the largest social media platform today. Many people are using it and you will be remiss if you do not take advantage of this.
Start by creating a post highlighting the key features of the event. Suppose that you’re hosting a music festival, name the artists and performers who are going to come.
If you’re holding a seminar or a convention, highlight the post by saying who the speakers will be, and so on. Make sure that the post is made Public so that people can easily share it with their friends and family, thus increase your coverage.
Furthermore, you could also utilize the platform by having promos such as requiring the attendees to post a picture and the photos that will get the most likes and reacts will get a prize or something of that sort.
2. Use Email
Before Facebook, Email is the standard when it comes to online promotion. That is actually still true today, but using this in conjunction with the popular social media platform will give you desirable results.
Anyway, you can create newsletters and send them to your friends and family. Ask,them to share it with their peers as this could be a great way for you to make your event known to the public.
Also, structure your email newsletter very well so that email clients will not deem your message as a Spam. Most people do not check their Spam folders, so be sure that you adhere to the rules of email construction.
3. Use an Event Hashtag
A hashtag allows people to promote your event themselves that is why you need to create a hashtag specifically for that one event.
When creating such, make it a point to include the name of the event as well as something that is relevant to the occasion as well. For instance, if your company’s name is XYZ and you’re hosting a music festival, you could use the hashtag #XYZMusicFestival2018 or something like that.
Encourage people to post their pictures and videos of the event by using the specific hashtag as well so that it can create a lot of buzz online.
The use of traditional promotional materials still works to this day. However, you will miss out a lot of you do not use online platforms to promote your event.