When you look at your TV and you see ads that are not relevant to you, what do you usually do? I am willing to bet that you’re not going to pay attention to that simply because it doesn’t interest you in the slightest.
That is also something that you need to think about when it comes to your customers. People are not going to be out there just to be happy about any product that they can find.
In today’s article, I will give you some tips on how you can attract customers to your e-commerce store as the ecommerce developers.
1.Do Not Bombard Your Customers
Just like the TV ad analogy I said earlier, the same principle can be applied in the online space. People do not want to see sales pages on their social media feeds and 99% of people are quite skeptical about them.
When a person just scrolls down their feed and they see a random URL that leads them to a relatively unknown store, then their ‘BS’ sensors light up and would ultimately leave.
The best approach would be to not bombard your customers, especially posting a lot of stuff on social media.
If anything, you should only use the platform as a means to connect with them and the more you do so on a more personal level, you’re going to see a rise in your customer count.
2.Creating a Connection
With so many online stores out there, how can you make sure that you’re doing things differently? Well, one way to do so would be to create a lasting imprint in the minds of your customers. Technically, your customers do not go to your store to buy your products, per se, but they are actually there because you’ve made a genuine connection to them- something that most online entrepreneurs rarely do.
Suppose that there are two entrepreneurs- one is bent on attracting customers no matter what the cost and the other is making strides to make a connection.
Entrepreneur 1 is a bigger store and entrepreneur 2 is still new to the game, so in essence, people would most likely buy from entrepreneur 1 given their standing, right?
Well, I am here to tell you that what looks good on paper may not exactly seem good in actuality. You see, although entrepreneur 1 is bigger, it doesn’t necessarily mean that they are better. Perhaps they’ve done something in the past that has amassed customers, but it doesn’t work anymore.
Entrepreneur 2, albeit still relatively new to the game, is making sure that their customers will always feel this sense of being taken care of.
This is exactly why I propose that you think more of the customers rather than on your own store. How can you best provide the service that will make your customers go back for more? That is something that you should contemplate about. At the end of the day, it is your customers who are going to bring you to the top- never forget that.